Influencer Marketing Education Campaign - lunch reception

The Advertising Association Scotland is holding a joint event with Media Smart in the Fleming Room, Scottish Parliament on Thursday 6 June 2019, 1pm – 2.15pm.

Media Smart is the advertising industry’s education programme. Its mission is to ensure all young people in the UK can confidently navigate the media they consume including being able to identify, interpret and critically evaluate all forms of advertising.

As a world first, Media Smart has partnered with real influencers to create short films and teaching resources that will help 11-16 year olds understand the commercial side of influencer marketing.

Come to our lunch reception where you can:

- Hear what the advertising industry is doing to improve young people's understanding of influencer marketing

- Learn how influencers can impact children's body image

- Pre-view the campaign films before they are released later in June

- Get tips about working with influencers

This invitation extends to your wider senior team and clients.

The speaker line up includes:

- Danni Gordon, Body Positive Ambassador & Founder - Chachi Power Project

- Brian Coane, Chairman - Advertising Association Scotland & Partner - The Leith Agency

- Rachel Aldighieri, Managing Director - Direct Marketing Association